MY ROLE
Animation
Graphic Design
Evolution meets revolution in this collaboration between K2 and BOA fit systems. Replacing traditional boot fitting methods for micro-adjustability, performance, and comfort.
A high energy campaign was conceptualized to blend K2's prestigious past with BOA’s game-changing technology. The result was a cut-and-paste style retrospective that blended both the manufacturing process of the BOA system and the legacy of K2 ski boots.
The creative direction was carried through all social platforms as well as K2.com