MY ROLE
Art Direction
Animation
Graphic Design
The glitch campaign was built from the ground up after samples of the cleat inspired imagery of static television screens. All of the creative decisions that followed were based on this initial impression, leading to pixel stretching, screen tearing, anaglyph effects and video tape distortion.
Excerpts of the creative deck pitched to adidas.
This creative direction was carried through four productions: an in-studio product shoot, in-studio athlete shoot, plus on and off-field captures of the 2019 All-American bowl.
