MY ROLE
Art Direction
Animation
Graphic Design
The adidas NHL x Parley hockey jersey was built from recycled ocean-bound plastic and required a campaign that captured the spirit of what adidas and Parley are fighting for.
What followed was a massive media blitz, culminating with the jerseys taking center stage at the 2019 Honda NHL® All-Star Game.
Samples of the original adidas pitch deck.
7 days were spent on location in Honolulu, Hawaii working in collaboration with local photographers and videographers to capture 32 unique jerseys beneath the waves of the pacific ocean.
Sample of the original animation storyboards.
The campaign garnered over 90 pieces of earned national media and 16 earned national broadcasts.
815.3 million reported social media impressions.